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RE: The essential Zeitgeist: 8 highlights from Google's flagship event

It all makes good sense, except for the meaningless if impressive-sounding waffle by the advertising executive. No change there then!

The essential Zeitgeist: 8 highlights from Google's flagship event

The two-day gig that is the Zeitgeist conference, held last week in Hertfordshire, tends to set the agenda in digital marketing for the next 12 months - or even 30 years, given that one of the questions put to Google executive chairman Eric Schmidt was 'What will the world look like in 2040?'

Read: The essential Zeitgeist: 8 highlights from Google's flagship event.

MAGAZINE ABCs: Bauer's Zoo crashes 14% in failing lads' sector

Bauer Consumer Media will be licking its wounds today as its weekly magazine Zoo tumbled 14.1%, losing 11,416 copies over the last six months of 2010, as the zeitgeist in men's taste shifts further from the age of the lad.

Read: MAGAZINE ABCs: Bauer's Zoo crashes 14% in failing lads' sector.

Wieden + Kennedy enters burgeoning Brazilian market

Wieden + Kennedy has moved with the zeitgeist in opening a new office in Brazil, South America's red-hot advertising market.

Read: Wieden + Kennedy enters burgeoning Brazilian market.

RE: Nationwide revives Little Britain characters for TV push

Have to say, I'm with Chris. They might just have got away with it about four years ago. But it's not old enough to be nostaligic or new enough to zeitgeist. It just looks out of touch. Poor.

RE: 60 Second Spot: Meg Pickard, head of social media development, Guardian News & Media

Hello - just a couple of points of clarification about the above interview \(a couple of extra seconds, if you like). Think of these as footnotes. 1. "Insultant" is a joke term, short for "internal consultant". It means I work on lots of different things, with lots of different people. There is no typical day. 2. I don't actually have a Batphone. I wish I did. 3. I didn't build Zeitgeist - my coding skills are minimal and mainly front-end - but I worked closely with the very talented and lovely developer, Dan Catt. It's an interesting collaboration between editorial and technology. 4. The supervisor mentioned told me that there was no such thing as culture online back in 1997. The university department concerned now teaches courses in the same. Opinions change. 5. The Conservative party experiment mentioned was a site, but pulled in unfiltered tweets using the hashtag #cashgordon. You can read more about how it unfolded here: http://www.guardian.co.uk/technology/2010/mar/22/cash-gordon-twitter-tories 6. Javascript, not Java. I know the difference! 7. Twitter *needs* a business model, not *is* one. My exact words were: "They've been going for a while and their business model is overdue. It will be interesting to see if [paid advertising] works - this will largely depend on how the ads are implemented" 8. Contextual = on the side of the page, relating to the content of the twitterstream. Integrated = inserted into the stream itself. 9. Buzz feels like a social tool built by engineers: undoubtedly clever, but lacking finesse and care about the details, or a clear proposition. Time will tell. 10. News is and has always been social.

RE: Hovis TV ad supports Royal British Legion's annual Poppy Appeal

Beautifully observed and very well executed- really catching 'the Zeitgeist of the Moment'

It takes more than the web to capture the Zeitgeist

Google's 2009 Zeitgeist conference was interesting and inspiring, as I touched on in last week's column. It was also - in one particular respect - humbling.

Read: It takes more than the web to capture the Zeitgeist.

RE: Now is the time to tap into the Generation G zeitgeist

Is the internet an autonomous organism? A collective intelligence? Possibly even Jungs "the collective unconscious?" We cant control it but can we learn how it moves? Is it, of itself, alive? The "G" factor itself indicates movement or evolution within ourselves, a journey from our brains to our chests, our hearts. A daring hypothesis is that only output from the heart will "get the clicks". Spontaneous, fun, informative, deep. Stuff that comes from the brain, planned, controlled, concerned about results wont ? I dont know but it may be like this in the future.. A new era of emotional intelligence. A new consciousness.

Now is the time to tap into the Generation G zeitgeist

Trend watching has always seemed fun. Back in the '90s, I worked for a while on the EMEA communication strategies for a sneaker company based in the US.

Read: Now is the time to tap into the Generation G zeitgeist.

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