Search Results for: iPad

 

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Absolut Vodka launches augmented reality app

Absolut Vodka is launching an iPhone and iPad app that uses augmented reality to take users on a tour of the drink's Swedish home.

Read: Absolut Vodka launches augmented reality app.

RE: BlackBerry tablets in firesale as retailers slash prices

Like many of the mobile cum tablet manufacturers, they never really put much thought into the tablet market. People don't want 'large phone' what they want is a lighter and more fun version of their laptop to use around the house or when travelling. This means the priority should be in the OS system and access to apps , which unfortunately the Playbook is lagging behind the iPad and Android systems.

RE: HP dumps its Apple iPad rival tablet on Ebay

Too many of the world's technology companies have jumped on the 'me too' tablet bandwagon in pursuit of share of sales from a category that Apple invented, with many unsurprisingly, falling by the wayside. Plain and simple greed – which we're all guilty of – has seen a deluge of rushed copycat product development which for most, has been devoid of any clear understanding of who exactly they're targeting and supported by lacklustre advertising: a quick recipe for poor sales. Steve Jobs' microscopic attention to detail allowed him to create products that consumers never realised they needed until they'd experienced them. World class NPD coupled with iconic, memorable advertising, and we can all see why Apple currently enjoy such market dominance. The tablet market makes a great case study for marketing students the world over and with the likes of HP dropping their pants ahead of a speedy withdrawal, an even better case study for business degree students!

HP dumps its Apple iPad rival tablet on Ebay

Hewlett Packard has been reduced to clearing its stock of TouchPads, the tablet it launched to rival the iPad, on eBay at a cut-price rate after it failed to sell.

Read: HP dumps its Apple iPad rival tablet on Ebay.

Innocent Kids launches apps for children

Innocent Kids, the children's drink range, has launched an iPhone and iPad app featuring a banana-themed game, specifically for its young customers.

Read: Innocent Kids launches apps for children.

The Week

 Guests including Minshare Worldwide's Rob Noss and Charlotte Day (at the back) enjoy The Week iPad app launch party at Wright Brothers

The Week

 Guests including proprietor Felix Dennis (yellow scarf), Vanessa Clifford, head of press at Mindshare (in black) and David Weeks, strategic sales director at The Week (light blue suit) enjoy The Week iPad launch at Wright Brothers

RE: Microsoft ads showcase social impact of Kinect

Brilliant ad. Microsoft really is trying to emphasise the technology and its brand image by showing unchartered possibilities of the product outside of its original purpose \(gaming and entertainment). Although reminiscent of Apple's iPad ads, which showed how its technology has changed the way we do things, this Kinect creative takes it a step further, with a more inspirational tone.

Dennis Publishing to launch iPad edition of The Week

The Week, Dennis Publishing's news digest title, is launching an iPad edition.

Read: Dennis Publishing to launch iPad edition of The Week.

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