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NZ Lottery, ‘Lucky Dog’ – Achieved 1 million hits in days on YouTube

RE: Ecover launches £4m brand campaign

Brand Republic - No banana for you! Ecover has been on TV before - and with great success. Kiki Kendrick and David Shane wrote and produced this highly acclaimed campaign in 1991 when they worked together at Chiat Day, London. http://www.youtube.com/watch?v=rDgFkKTuLdw http://www.youtube.com/watch?feature=endscreen&v=bR-8OGiv4WM&NR=1 http://www.youtube.com/watch?v=C6SOooYKvTQ&feature=related

RE: Ecover launches £4m brand campaign

Re: Ecover's first ever foray in TV advertising? How could you forget my wife Kiki Kendrick and partner David Shane's multi award winning 'recycled' TV advertising at Chiat Day in the early '90s, with account man Andy Law? Here are 3 of the 5, links below. http://www.youtube.com/watch?v=rDgFkKTuLdw http://www.youtube.com/watch?feature=endscreen&v=bR-8OGiv4WM&NR=1 http://www.youtube.com/watch?v=C6SOooYKvTQ&feature=related

RE: Campaign of the Year: John Lewis

Does anyone know what happened to the Gordon Ramsay spoof? It was on the official channel 4 youtube channel for a couple of days, then got pulled. It then appeared on the channel 4 website for a few days before getting pulled from there too. Other places it was showing on youtube have been pulled and replaced by a copyright infringement notice from Warner Chappel \(who acquired the Smiths back catalogue in 1992) Does anyone know if Warner Chappel or Morrisey objected to the track being used in the video?

RE: My YouTube ad of the week: Amy Kean, Havas Media

very fake acting

My YouTube ad of the week: Amy Kean, Havas Media

Amy Kean reviews Contrex

Read: My YouTube ad of the week: Amy Kean, Havas Media.

RE: As UK clients slash budgets, agencies look East

I read your 'Agencies Look East' Close Up \(John Tylee, Campaign, 7 October) with interest. China has grown from an emerging market into an economic superpower, predicted to surpass US GDP by 2025. China's market is huge and still growing. Over 140,000 agencies compete so what do UK marketers need to know to succeed in China? BE PREPARED TO RE-LEARN AND UNLEARN. The Chinese excel at taking business concepts and re-inventing them to suit the market. Google, Facebook, YouTube and Twitter are blocked here but there are local versions that have become formidable, such as Baidu, Tencent and Sina Weibo. But these are not copycats. Sina Weibo is a hybrid version of Twitter and Facebook with functions more suitable for Chinese consumers: a 140 words limit instead of 140 characters for Twitter making micro-blogs possible; "fans" instead of "friends" for a market that admires celebrities and respect authority; corporate Weibos are introduced to facilitate social media marketing. China already has the world's largest social media market with 295 million users \(expected to double by 2014). Western best practices may not always apply. Marketers should be ready to understand local market characteristics and apply their learnings without reverting to the Western tendency for linear logic: be ready to think laterally. BE PART OF THE MARKETING TEAM. New business models, new companies and new brands are evolving quickly in China. For example, WE recently won a client that sells art collections as investment units. They identify artists, buy their collections then package and divide them into a fixed number of units for sale. Each unit can be traded online. The artist is also marketed so that the piece of art will appreciate. The concept, business model, company and brand are all new. Agency teams must work closely with management to define the positioning, develop educational programs, market the new concept, and develop integrated communications. BE READY TO RUN. You must embrace the pace of a client's market and the speed with which their new business model evolves, and change with it. Chinese entrepreneurs think and act quickly. Be prepared to work 24/7: holidays and weekends. Be prepared to test it in the market and refine as you go. Western agencies tend to take specialized "holistic" roles. Agency staff should strive to help management to build the business by applying their creativity in business ideas too. PARTNER UP. Understand and stick to your core competence. Uphold your principles, as certain Western standards, such as financial transparency, are respected. Be open and make alliances with strategic partners. China is full of opportunities and challenges. Hungry marketers should rush to join the Chinese banquet table for the next golden decade in advertising. Viveca Chan Chairman & CEO WE Marketing Group, part of Worldwide Partners, Inc

RE: The Chinese are coming

I read this with interest. An equally interesting thought is how UK marketers can take their brands to China. The country has grown from an emerging market into an economic superpower, predicted to surpass US GDP by 2025. Based in China myself, I have learnt that to succeed here you have to adapt to local cultures and local market characteristics without reverting to the Western tendency for linear logic: you need to think laterally – and judging by your article, this is what the Chinese are planning to do in taking their brands to the UK. New business models, new companies and new brands are evolving quickly in China. Chinese entrepreneurs think and act quickly; they do their testing in the market and refine as they go. While Western agencies tend to take specialised "holistic" roles. The Chinese excel at taking business concepts and re-inventing them to suit their market. Google, Facebook, YouTube and Twitter are blocked here but there are local versions that have become formidable, such as Baidu, Tencent and Sina Weibo. But these are not copycats. Sina Weibo is a hybrid version of Twitter and Facebook with functions more suitable for Chinese consumers: a 140 words limit instead of 140 characters; and "fans" instead of "friends" for a market that admires celebrities and respect authority. As such we should ensure we take a leaf out of the Chinese marketer's ambitious book. China is full of opportunities and challenges. Hungry marketers should rush to join the Chinese banquet table for the next golden decade in advertising. By Viveca Chan Chairman & CEO WE Marketing Group, part of Worldwide Partners, Inc

RE: The Chinese are coming

I read this with interest. An equally interesting thought is how UK marketers can take their brands to China. The country has grown from an emerging market into an economic superpower, predicted to surpass US GDP by 2025. Based in China myself, I have learnt that to succeed here you have to adapt to local cultures and local market characteristics without reverting to the Western tendency for linear logic: you need to think laterally – and judging by your article, this is what the Chinese are planning to do in taking their brands to the UK. New business models, new companies and new brands are evolving quickly in China. Chinese entrepreneurs think and act quickly; they do their testing in the market and refine as they go. While Western agencies tend to take specialised "holistic" roles. The Chinese excel at taking business concepts and re-inventing them to suit their market. Google, Facebook, YouTube and Twitter are blocked here but there are local versions that have become formidable, such as Baidu, Tencent and Sina Weibo. But these are not copycats. Sina Weibo is a hybrid version of Twitter and Facebook with functions more suitable for Chinese consumers: a 140 words limit instead of 140 characters; and "fans" instead of "friends" for a market that admires celebrities and respect authority. As such we should ensure we take a leaf out of the Chinese marketer's ambitious book. China is full of opportunities and challenges. Hungry marketers should rush to join the Chinese banquet table for the next golden decade in advertising. Viveca Chan Chairman & CEO WE Marketing Group, part of Worldwide Partners, Inc

My YouTube ad of the week: Sue Unerman, MediaCom

Sue Unerman reviews Pepsi

Read: My YouTube ad of the week: Sue Unerman, MediaCom.

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