Search Results for: Web
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RE: Tourism Ireland calls direct marketing pitch
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Campaign Viral Chart: Vinnie Jones BHF ad comes in 'hard and fast'
Vinnie Jones' ad for the British Heart Foundation, which premiered on the web before its TV debut, is the most-shared video this week with more than 53,000 shares across Facebook, Twitter and the blogosphere.
Read: Campaign Viral Chart: Vinnie Jones BHF ad comes in 'hard and fast'.
Industry View: How will web domain liberalisation affect brands?
As The Internet Corporation for Assigned Names and Numbers (ICANN) gets underway with its controversial move to allow companies to buy their own top level domain names, we ask industry experts what it means for brands' digital marketing strategies.
Read: Industry View: How will web domain liberalisation affect brands?.
RE: RSPCA begins hunt for creative agency
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RE: No room in the UK: can new retailers succeed on the high street?
The OnePoll survey question relating to how people buy electrical products shows four choices which conveniently add up to 100% and I assume means that the respondent had to pick one that best describes how they buy. How about those who start off using the web to research then visit the store to look then go home and then buy online. This is just one of the scenarios missing from the options. One could also consider the use of review sites, speaking to friends etc as part of the process. I also suspect behaviour changes according to the value of the product and relevant in-store promotions, so how one intended to shop may be disrupted by marketing communications. Another point to note is that the shops feature in three of the four options - the majority of buyers have some interaction with the high street even if the purchase is then made online whereas the article pushes the idea that everything has moved online. Online and offline can work together. The other OnePoll survey question about preference for shopping online or in a shop includes Food or Drink. What precisely do we mean by Food or Drink?
Cleverness of the web distracts from art of storytelling, says Cracknell
The "cleverness of the web" is distracting from the art of storytelling, making advertisers forgot they are in the business of selling products, according to Andrew Cracknell, former adman and author of 'The Real Mad Men'.
Read: Cleverness of the web distracts from art of storytelling, says Cracknell.
IAB ENGAGE: We are moving into web 3.0 era, says IAB's Phillipson
"We are moving into an age of web 3.0", with data and attribution "really important" and "incredible opportunities for creative like never before," IAB chief executive Guy Phillipson told the trade body's annual conference this morning.
Read: IAB ENGAGE: We are moving into web 3.0 era, says IAB's Phillipson.
RE: Future of web companies lies in mobile, says Facebook's Hernandez
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