Search Results for: Redbus

RE: Print is most efficient medium for FMCG advertisers

It would be interesting to see what 'outdoor' media channels these studies covered. Do these include Redbus? If Brand Science published the findings in full it would give interested parties an opportunity to pick over details and add more value to the debate. We're very clear about the efficiency of our in-store media channels for FMCG advertisers as we undertake hundreds of case studies each year which provide advertisers clear metrics on how their campaigns perform using data collected through the check-out. Econometrics has been the Achilles heel for 'outdoor' for some considerable time now so I'm sure there are many folk in the industry who would welcome an opportunity to fully analyse this study which aims to prove the efficacy of the medium for FMCG advertisers. I'm sure Brand Science stand firmly behind these findings, so should have no issue in publishing all the data in full.