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Media 360 1 042.jpg

Milton Elias, head of mobile for Starcom MediaVest and Tom Jefferies, head of digital at Samsung talk about 3D tablet ads at Media 360.

NME Awards

On this table at the NME Awards from the O2 Brixton Academy: Sally Knight, NME; Denise Kutzer, Converse; Jade Bousfield, NME; Mark Bowles, Sony Computer Entertainment Europe; Ben Kerr, PHD Drum; Ruth Griffin, HP; Viv Davies, Original Penguin; Jason Kyriacou, Levi's and Verity Mitchell, T Mobile

Clarins goes for direct sales with digital rollout

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global rollout of transactional mobile and online sites.

Read: Clarins goes for direct sales with digital rollout.

RE: Helen Edwards: Looking to boost the skills in your team? Think training before recuitment.

This article raises some interesting and valid points. Marketing teams are still often expected to learn on the job, yet most marketing managers are unsure of how a training programme should be best managed to suit all needs and levels. The Case Method, as Edwards suggests, is effective because it allows trainees to learn from other people, from a safe distance. What the article doesn't mention is that there are good case studies and bad case studies, and both are equally important. Of course a great deal of learning comes from doing, but particularly when it comes to making mistakes, it's always better to learn from others' experience. The principles of marketing have to be understood first, as Edwards suggests, this method wouldn't work with a total novice. However, training should be accessible to people of all levels – if it goes over the heads of lower level marketers, it's something to aspire to, and if it's below what some know, then it might be seen as a refresher. Either way, without a program of learning that provides a fresh point of view, marketers are not going to get the most from their own campaigns or media contacts. Also, it's worth remembering that "nuts and bolts" training isn't always aimed at junior level, it may be that your team needs training in a channel it hasn't had much experience in. To put it another way: you don't know what you don't know. It's too easy to say "what am I going to learn from this?", but the training might help clarify or even inspire. Something else to consider is that case studies should be fresh, relevant and up to date, especially in the context of technology, social media and mobile, where things are changing all the time. And lastly, a significant point missing from the article is the importance of inspiration, or how training can aid creativity. What training does is equip people with skills that can help them achieve their true potential. It inspires confidence – which is an important tool in itself – even if it's something as simple as knowing what questions to ask. Without a structured learning programme people aren't necessarily going to come across what they need. Richard Ardley, Insight Director at Getmemedia.com

Samsung Mobile

Crowds gather at Victoria station for the interactive flash-mob promotion for the Samsung Galaxy Note phone

Samsung Mobile

Fancy footwork at Victoria station as Starcom promotes the Samsung Galaxy Note phone with ESPN

Samsung Mobile

Starcom, in partnership with ESPN, brings flash-mob interactive football to London's Victoria station in a campaign for the Samsung Galaxy Note phone

Vodafone copies Volkswagen and Dixons with Star Wars campaign

Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring a 'Star Wars' character, as part of its strategy to help customers get the most out of the mobile internet.

Read: Vodafone copies Volkswagen and Dixons with Star Wars campaign.

Apple hires Teresi to head iAd offering

Apple has appointed Adobe executive Todd Teresi to run its mobile advertising offering iAd ahead of a major media announcement, according to reports.

Read: Apple hires Teresi to head iAd offering.

RE: Online TV viewing reaching plateau, says Barb

I agree with Simon, that PC and mobile TV viewing are most often compromise solutions, but the ability to be watching TV and doing e-commerce, social media and general browsing is probably still most typical when viewing TV through laptops and tablets, which is where media planners need to understand the implication for call to action and landing page destination.....there's always another layered dimension in my experience, just when you think you have a handle on one angle!

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