Search Results for: Initiative

 

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Initiative

Alex Altman, chief executive of Initiative, hands over the prizes to the winner of the inaugural Initiative and Media Week pool tournament (who happens to be Brand Republic editor Rich Sutcliffe, fix!) 

DCM

DCM launches its Best of British initiative to support British film 

UM London

 New worldwide chief executive of Initiative Jim Hytner (right) hogs the limelight with Sir Trevor McDonald (left) at the presentation of UM's Wave6 research...

Halfords drops secret shoppers for customer feedback scheme

Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in favour of a customer feedback scheme.

Read: Halfords drops secret shoppers for customer feedback scheme.

Stelios in car share venture

EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current economic climate.

Read: Stelios in car share venture.

RE: Branson puts ethics at core of Virgin bank plan

Sir Richard's sentiment is good, but I think he needs to clarify exactly what he means by ethics. Will this be another initiative like NatWest's customer charter, or will Virgin Money be brave enough to go further than that and really reinvent banking as we know it? The financial services meltdown coupled with high-profile cases of hidden charges haven't done the sector any favours at all. And customers are now beginning to demand more transparency in the way they are charged for banking. I hope that Virgin Money's ethical banking will involve innovative new ways of structuring and paying for financial services. But the big question is, are customers really mature enough to understand that nothing comes for free.

Starbucks and Apple team up in music and book venture

Starbucks is teaming up with Apple to launch a digital initiative called 'Pick of the Week', which will offer Starbucks customers a free selected iTunes music track or book to download.

Read: Starbucks and Apple team up in music and book venture.

Four agencies shortlisted for Flight Centre media review

The Flight Centre has chosen Initiative, All Response Media and Conrad Advertising to join incumbent Total Media on the shortlist for its media planning and buying account.

Read: Four agencies shortlisted for Flight Centre media review.

RE: ISBA and IPA initiative aims to clarify pitching

A great and long-overdue initiative. Particularly interesting is the disconnect between what advertising agencies think they spend per pitch and what they actually spend. Same goes for PR firms. 50 hours is the average time investment for each new business pitch, according to research I've seen. Do the maths based on hourly charge out rate of senior people!

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