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Neil Dulake and Sara Cox

Google Neil Dulake celebrates his prize which include a diamond necklace, LCD TV and two 1st class tickets to Paris on Eurostar


Neil Dulake

Google's Neil Dulake with host Sara Cox

Cookie fortune finalists

The Cookie Fortune finalists included - Google's Neil Dulake for the Angel prize and Spotify's David Coopy for the Devil prize.

RE: Google breaks $10bn quarterly revenues mark

It is not fair that the UK revenue is invoiced from Ireland, so there is no UK corporation tax collected on what must be one of the most profitable enterprises in this country.

Google breaks $10bn quarterly revenues mark

Google's UK revenues have exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the first time.

Read: Google breaks $10bn quarterly revenues mark.

RE: Despite the downturn, will this be a vintage brand marketing year? The Marketing Society Forum

Why recession has been a compass for growth for our company: https://docs.google.com/document/d/1iWbanc3k00UrgRD-wMSRoyXYuVB4LsfcqxU2jY0fmvY/edit

RE: Budweiser signs up Sam Allardyce and Ian Holloway for radio ad

<a href="http://www.naugleseo.com/seotutorial.html">SEO Tutorial</a><br> <a href="http://www.naugleseo.com/seotutorial.html">SEO</a><br> <a href="http://www.howtorankhighongooglesearchengine.com/">Rank High On Google</a><br> With SEO tutorial you can rank high on Google.

Microsoft attempts to woo app developers with new Windows Store

Microsoft is looking to attract developers to build apps for its forthcoming Windows 8 operating system, as the tech giant steps up the rivalry with Apple and Google.

Read: Microsoft attempts to woo app developers with new Windows Store.

RE: Most Brits fail to understand Google+, says study

it's right alter net option to understand G+ Example: http:/affordable-seo-services.com/

RE: As UK clients slash budgets, agencies look East

I read your 'Agencies Look East' Close Up \(John Tylee, Campaign, 7 October) with interest. China has grown from an emerging market into an economic superpower, predicted to surpass US GDP by 2025. China's market is huge and still growing. Over 140,000 agencies compete so what do UK marketers need to know to succeed in China? BE PREPARED TO RE-LEARN AND UNLEARN. The Chinese excel at taking business concepts and re-inventing them to suit the market. Google, Facebook, YouTube and Twitter are blocked here but there are local versions that have become formidable, such as Baidu, Tencent and Sina Weibo. But these are not copycats. Sina Weibo is a hybrid version of Twitter and Facebook with functions more suitable for Chinese consumers: a 140 words limit instead of 140 characters for Twitter making micro-blogs possible; "fans" instead of "friends" for a market that admires celebrities and respect authority; corporate Weibos are introduced to facilitate social media marketing. China already has the world's largest social media market with 295 million users \(expected to double by 2014). Western best practices may not always apply. Marketers should be ready to understand local market characteristics and apply their learnings without reverting to the Western tendency for linear logic: be ready to think laterally. BE PART OF THE MARKETING TEAM. New business models, new companies and new brands are evolving quickly in China. For example, WE recently won a client that sells art collections as investment units. They identify artists, buy their collections then package and divide them into a fixed number of units for sale. Each unit can be traded online. The artist is also marketed so that the piece of art will appreciate. The concept, business model, company and brand are all new. Agency teams must work closely with management to define the positioning, develop educational programs, market the new concept, and develop integrated communications. BE READY TO RUN. You must embrace the pace of a client's market and the speed with which their new business model evolves, and change with it. Chinese entrepreneurs think and act quickly. Be prepared to work 24/7: holidays and weekends. Be prepared to test it in the market and refine as you go. Western agencies tend to take specialized "holistic" roles. Agency staff should strive to help management to build the business by applying their creativity in business ideas too. PARTNER UP. Understand and stick to your core competence. Uphold your principles, as certain Western standards, such as financial transparency, are respected. Be open and make alliances with strategic partners. China is full of opportunities and challenges. Hungry marketers should rush to join the Chinese banquet table for the next golden decade in advertising. Viveca Chan Chairman & CEO WE Marketing Group, part of Worldwide Partners, Inc

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