Search Results for: Giveaways
Showing 7 results
Product sampling – what are the things to avoid?
We recently posted our Seven Sins of Sampling on the BEcause blog (summary below), but would love to hear from anyone who’d like to share their own experience. What are your big ‘don’ts’ when it comes to sampling? 1. Missing the target If you don’t put the sample in the hands of people who are likely to go on to buy, it is wasted. An obvious point, you’d think, but one that is so often overlooked. It’s not about sampling the maximum number of people – they’ve got to be the right people to be of value. 2. Forgetting the bigger picture Don’t JUST sample and forget that everything around that sampling experience reflects on your brand. Bland giveaways simply devalue your brand. 3. Badly trained staff Staff that are disinterested, badly presented or lacking in product knowledge leave a bad taste in consumers’ mouths. Hardly the ideal starting point for a food or drink sampling campaign. Don’t let bad people sour your campaign. 4. Unclear messaging If you ask someone “Do you want a free chocolate bar?”, almost everyone’s going to say “yes”. But how does this help your brand stand out? Unclear, badly phased messaging will not help build brand recall. 5. Imperfect products Warm beer, melting chocolate or broken biscuits smack of brands that don’t really care about the quality of their products. If the moment of truth isn’t perfect, you’re wasting the precious little time there is to make a lasting impact. 6. Too much clutter All too often we see samples being handed out directly from cardboard packaging boxes, or discarded packaging littered around sampling sites. Not only is that messy and careless, it almost looks like a desperate last-minute idea to shift some extra product. 7. Forgetting what comes next Some brands forget that a sample has the potential to be the start of a lasting brand relationship. Failure to think about the next step of engagement and any spark of consumer desire will very quickly fizzle out. Read the full article here - Seven Sins of Sampling
RE: That's So Swag: search engine makes fashion so last second
....and now they're starting to do twitter parties where you can win really cool giveaways. next one is on the 29th. So swag!
Oyster wallet hand out
Oyster card wallets were among the giveaways.
RE: EVENTS FEATURE: Red carpet appeal
The Sultans of Swag welcome you to our exclusive world of celebrity gifting @ www.sultansofswag.com. Put aside your worries and come on inside and see for yourself the many magical delights that famous people receive in their goodie bags: - the SWAG! We will give you exclusive coverage of who gets what at each event. In these pages you will see photographs of all of your favourite people, trying out and trying on all manner of goodies from computer games, gadgets and gizmos to pampering, primping and perfumery. Find out all the celebrity must-haves and if you are feeling lucky, do enter our GIVEAWAYS and you may even end up with some swag of your own. Or just spend some time enjoying playing our selection of FREE games and making new friends in our chatroom. Looking forward to you stopping by. THE SULTANS OF SWAG
RE: Giveaways: newspaper offers from the weekend
You have to spend £25 to get that £5 off from the Mail at Tesco. No thanks.
Giveaways: newspaper offers from the weekend
LONDON - In this new section P&I outlines all of the latest promotional offers to appear in the national press.
Read: Giveaways: newspaper offers from the weekend.
Promotional cart available
A handmade 'ice cream' style cart is up for sale after one extremely successful outing at a major exhibition at the NEC. Currently heavily branded for MedilinkWM, the cart can hold literature, giveaways etc and can be wheeled around an exhibition ensuring your brand is seen by everyone attending. Dress the staff up in ice cream seller costumes and you also have a talking point. Buyer must collect from Sutton Coldfield, Birmingham. Email lisa.ridgway@reeves-green.co.uk for more info.
- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
News By Email
The Media AM Bulletin : Preview
Breaking News from Media Week : Preview
Media Bitch and Out and about : Preview
Media Week most read stories and features : Preview
Media Week features : Preview
You need to register to receive our bulletins. Registration is free and only takes a minute.
If you have already registered then sign in to your account now and selected 'My bulletins' within preferences.
