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Old El Paso readies Jubilee-themed campaign
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.
Ocean Outdoor partners with TalkSport for summer sport bulletins
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look forward to a "very big, visual, huge quarter" during the Olympics.
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...
Ocean Outdoor in £35m management buyout
Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a £35m management buyout, backed by LDC Capital, the venture capital arm of Lloyds Banking Group.
Octopus Group appoints Alexia Sciplino from Publicasity
Octopus Group has appointed Publicasity's head of new business to take on the newly created role of brand director.
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gy...
Eye releases study on neuro effects of outdoor media
Eye, the international out of home advertising company, has released the results of a study looking into the effects of out of home advertising on people's brains.
Smooth Radio to launch 'Feed Your Soul' campaign
Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote the "emotional lift" music can provide, on Monday (14 May).
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