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Meet Sarah Power, Burger King

Sarah Power is Burger King's marketing director for the UK and Ireland.

Generation Free has implications for all companies

Metro, thelondonpaper, London Lite, ShortList and Sport are now ubiquitous presences on UK streets.

RBS sport sponsorship inquiry is as desperate as it is doomed

Sir Fred Goodwin is having a bad year. Many people had never heard of the former RBS chief executive 12 months ago, but now a nation deplores the hubris of hoovering up companies with noble histories,...

UK needs rules to govern product placement, not a ban

Earlier this month, the Government once again rejected proposals to allow UK broadcasters to use product placement in television programmes.

Keeping the boss happy helps careers

Q: One of my colleagues has really been getting on my nerves. We've both worked for the company for the same amount of time and although this person is no more experienced than I am, our boss views hi...

Industry needs to get together to create solutions

As the economic downturn continues to bite, the recession is shining a bright light on businesses of all types, especially media.

Meet the Client: Michael Bates, Morrisons

Michael Bates is marketing director at supermarket chain Morrisons

Coke ad signals new direction

Satisfaction scores increase as Welsh singing sensation becomes the new face of Diet Coke.

Outlook is sunny for Thomson

Latest campaign featuring idyllic beach scenes boosts positive brand image for holiday tour operator.

Doritos goes down the DIY route

Challenge: Research in 2007 highlighted that Doritos' 18 to 24 target audience felt the brand had lost its bold, distinctive edge. Our marketing challenge was to turn brand apathy into advocacy.

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