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Media jollies do have important business benefits
Last week's feature about media jollies produced a large response from readers and suggested that the exposition of the two sides of the argument for and against continuing with corporate entertainmen...
Playboy offers girls ... and a brand extension
My initial excitement at the prospect of legitimately looking at naked women on Playboy.co.uk was almost immediately superseded by a fear of exposing my penchant for the subject, publicly.
Do covermounts drive long-term circulation increases?
The Daily Mail plans to stop giving away DVDs and CDs this year, deeming them a costly exercise. Are covermounts worth the investment for newspapers?
Does your job title really matter?
Q: I have just been offered a job at a rival company and although the salary and package are fine, I am concerned the job title is not quite what I want, even though the job is.
Future's John Gower's heart is in San Francisco
Having headed Future Plus in the UK, John Gower moved to San Francisco to lead its first foray into customer publishing in the US.
Entries open for IPC Magazine Planning Awards
LONDON - The third IPC Magazine Planning Awards, in association with Media Week, is open for entries, with the ceremony scheduled for early May.
Media Moves
Viacom Brand Solutions, Egmont, Eye Fly, Kinetic, Cedar, Factory Media
How to get into the work style groove
Q: I recently had my annual appraisal and my boss informed me that while I seem to have a certain "style" within my social life, when it comes to work I seem to be lacking a "work style".
Insiders' Guide: Prima and Prima Baby ad/promo team
The Prima and Prima Baby team do display, promotions and online advertising sales.
Do media jollies make business sense?
As media companies make cutbacks and redundancies, the once-sought-after media jolly is viewed as poor taste in some quarters. Media Week finds out if entertainment is justified in a recession.
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