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BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry
In the second of a series of interviews with key speakers at BrandMAX, Ebiquity's managing director Nick Manning, discusses brand optimisation and the media industry.
BrandMAX speaker preview: Kassan looks at the future of media and technology
In the first of a series of interviews with key speakers at BrandMAX, MediaLink's chairman Michael E Kassan explains how media and brands can exploit the opportunities technology presents.
Lebedev Indy deal rests on office agreements
LONDON - Alexander Lebedev's expected purchase of The Independent and The Independent on Sunday is all but finalised, with the amount paid to DMGT for the upkeep of the offices they share, which inclu...
The London Evening Standard attracts 1.4m readers
LONDON - The London Evening Standard has recorded a debut average issue readership of 1.37m since it became a free newspaper, according to figures from the National Readership Survey (NRS) today (3 Fe...
Insider's Guide: Wired
Our role is to ensure the commercial success of Wired magazine by selling display advertising space to media agencies and clients.
JCDecaux sets up London division
JCDecaux has launched a new division - JCDecaux London - to sell across its entire outdoor London portfolio, led by former director of agency planning David Lambert in the new guise of director of Lon...
Follow the Orange brick road
Success of entertaining ad campaigns may prove the lifeline companies need to survive recession.
Media Week Essay - Experiential
LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing, but will the economic climate cause a shift away from spending in this area?
Media Week Essay - Digital Out-of-home
LONDON - A new "third space" has emerged in which advertisers can target consumers. So how can brands effectively engage with this digital out-of-home audience during their valuable downtime?
Media Week Essay - Airport Media
LONDON - Airport advertising has come a long way. Operators are increasingly open to the opportunities offered by digital and static media and are starting to design sites into the fabric of their bui...
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