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Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Mag...
DMGT'S national and regional titles axe nearly 600 jobs
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported ...
Future plans new launch as iPad sales hit £3m
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.
Media360: Zeebox is social media app to watch says MEC's Fletcher
Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly ...
RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about...
RAJAR Q1 2012: Reactions from the station owners
Steve Parkinson of Bauer Media, Stuart Taylor from GMG, Absolute Radio's Clive Dickens, UTV's Scott Taunton and Jazz FM founder Richard Wheatly give their views on the latest audience figures from Ra...
RAJAR Q1 2012: DAB and internet at listening-hours high
DAB and internet radio each hit a new high in terms of listening hours in Q1 2012, although DAB's share of radio consumption dropped from Q4 2011, despite the usual Christmas gifting of sets.
RAJAR Q1 2012: National commercial radio results in full
National radio listening figures for the first quarter of 2012 in full.
Eye releases study on neuro effects of outdoor media
Eye, the international out of home advertising company, has released the results of a study looking into the effects of out of home advertising on people's brains.
NEWSPAPER ABCs: The i stalls after seven-month stellar run
Alexander Lebedev's 20p cut-price i has suffered its first blip after a stellar seven-month run, which has seen it add nearly 90,000 copies to its circulation.
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