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MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the M...

Large-scale NFC ads trial gets 3,000 people to interact

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Mag...

MEC's Tong talks mobile apps and advertising

Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers.

Netdoctor.co.uk launches mobile site

Hearst-owned NetDoctor.co.uk is bolstering its digital firepower with the launch of a mobile site that offers expert medical advice 24-hours a day.

My Media Week: Gary Davies

Former Radio One DJ Gary Davies has recently branched out to form Upfront, a music-based branded content company. He takes us through his week, via Nestlé headquarters in Switzerland, recruiting mobil...

Getting behind the IAB figures: Media experts on the rise of mobile

Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year to £203m, suggesting there really might be something in this mobile thing after all.

MTV makes UK wait for social TV app

MTV has launched a social TV app, Under The Thumb, in some markets in Europe but is holding back a UK launch.

Microsoft hires Mandeep Mason to head up EMEA mobile ad sales

Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams.

My Media Week: Mark Halliday

This week we contacted our Media Week Awards media agency Rising Star, Mark Halliday, head of mobile at Manning Gottlieb OMD, as he throws a tantrum after Arsenal lose, discovers his leadership style ...

Guardian promotes Steve Wing to lead mobile

Guardian News & Media (GNM) has promoted its head of digital marketing, Steve Wing, to the new role of business director, Mobile, following an "incredible year" of growth in the area.

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