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M&M's inks million-pound movie deal to push flagship store

M&M's has signed a seven-figure deal to sponsor 'From The Red Carpet' (FTRC), the entertainment programme shown in cinemas, ahead of the opening of its flagship store in Leicester Square.

National Audit Office questions decision to close UK Film Council

The decision to close and merge some of the Department for Culture, Media and Sport's arm's-length bodies, such as the UK Film Council, was not informed by financial analysis of the cost and benefits,...

Out and About 23 February

Photos from some of the best media parties of the past week, including The Brit Awards, The Lighthouse Company's first birthday party, ChannelFlip's Tech Heads launch and the launch of Conde Nast Worl...

60 Second Spot: Jeremy Playle, DCM

Jeremy Playle, sales director at Digital Cinema Media, tells Media Week how 3D and digital technology is transforming cinema advertising.

DCM drafts in Cineworld's Lilly following Bowley departure

Digital Cinema Media has called on Cineworld boss Crispin Lilly to steady the company as it looks to replace Martin Bowley, who departed abruptly four weeks ago.

Gemma Atkinson to join Active International

Gemma Atkison, a former sales director at cinema sales house DCM, has joined corporate barter company Active International as head of business development.

Media Bitch's Diary 11 February

This week's media gossip features the colourful mix of BSkyB's Jeremy Darroch; C4's David Abraham; GN TalkSport's Richard Keys, Andy Gray and Mike Parry; and, last but not least, Kate Middleton

My Media Week: Zoe Winterson, associate director, Pearl & Dean

A peek at the media diary of Zoe Winterson, associate director of Pearl & Dean: it's all about promoting cinema to agencies and planning upcoming projects such as the independent film festival week

Out and About 04 February

Media agencies retox in style at Specific Media's party featuring 2manydjs, a fortune teller in a yurt and face-painting, while business leaders have a more sober gathering at the FT and CNBC's recept...

Trading forecast for 2011: 'slow and steady' wins the adspend race

Will VAT and interest rates scupper the industry's recovery in 2011? Media Week presents a sector-by-sector trading forecast for the year ahead

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