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The industry speaks: what will 2012 mean for media?

With 2012 finally upon us, Media Week polled selected members of the industry to find out what their predictions are for the year, and found that a cautious optimism still remains in media.

CBS Outdoor drops threat to terminate £1bn Tube ad contract

Transport for London has announced CBS Outdoor will continue to handle the ad sales for the London Underground, after the two parties resolved their differences over the contract.

Network Rail awards washroom contract to Admedia

Network Rail, the operator of London train stations such as Victoria, Waterloo and Liverpool Street, has awarded Admedia the first contract to sell advertising in its washrooms.

MediaCo signs up Sky and BT as launch advertisers for Manchester Digital Bridge

MediaCo, the outdoor company, has secured Vodafone, Sky and BT as launch brand advertisers on the Manchester Digital Bridge, the new giant digital screen erected over the Mancunian Way.

KBH signs contracts with London Midland, Southern and Southeastern train operators

KBH, the traincard outdoor media owner, has bolstered its offer through ad sales contracts with the train operators London Midland, Southern and Southeastern.

Primesight retains £8m Glasgow Subway business

Primesight, the outdoor media owner, has retained the £8m outdoor ad contract for the Glasgow Subway, following a competitive pitch.

CBS Outdoor adds Bluetooth to London bus ad offering

CBS Outdoor UK is to offer Bluetooth connectivity to brands advertising on 100 London buses operating in central London, following a successful trial with brands such as Walkers Crisps, Lynx and Corne...

Clear Channel holds on to bus shelter contracts

Clear Channel Outdoor has retained the long-term street furniture contracts for the cities of Norwich and Southampton, following a competitive pitch.

Media Agenda: Mike Baker, chief executive, Outdoor Media Centre

This week, Mark Banham talks to Mike Baker, chief executive of the Outdoor Media Centre, about whether advertisers will keep their digital spend, the smaller players in the out-of-home sector, and the...

Ocean Outdoor owner appoints investment bank to assess suitors

Ocean Outdoor's majority shareholder, private equity firm Smedvig Capital, has appointed financial advisers Rothschild to assess expressions of interest from potential buyers.

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