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Media Bitch's Diary 9 February
This week Bitch attends the 'Britain's Got Talent' auditions and meets Ant 'n' Dec, turns out for The Lighthouse Company event and admires David Beckham in his underpants.
Gap first to use illuminated bus format
Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format, as part of its 'Be Bright' campaign that promotes its "young, fresh and vibrant feel".
Digital growth leads Q4 outdoor revenues up 1.4%
Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.
Madonna video to premiere on Clear Channel screens in world capitals
Madonna's 'Give Me All Your Luvin' music video will premiere at 2pm UK time today (3 February) on Clear Channel billboards in London's Piccadilly Circus, Times Square in New York and La Defense in Par...
Nigel Clarkson to leave Primesight for LivingSocial
Nigel Clarkson, sales and marketing director at Primesight, is leaving the outdoor media owner to join daily deals site LivingSocial as its head of sales for the UK, Ireland, the Netherlands and the N...
Clear Channel calls in consultants
Outdoor media company Clear Channel has called in management consultants McKinsey & Company to carry out a review of its 50-strong national sales team.
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
The Republic of Ireland's out of home sector has been valued at €194.6m last year - a figure which includes all traditional formats such as billboards, bus shelters and transport advertising, as well ...
JCDecaux UK revenues rise 0.1% in 2011
JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth quarter of 2011, up 3.6% year on year, while in the UK, full-year revenues were €272.1m (£226.9m), up 0.1...
Outdoor Plus brings The Spire to West London
Nike and BMW are among the first advertisers on The Spire, a 20 metre-high digital outdoor advertising structure launched by Outdoor Plus on the A40 Western Avenue this week.
Out and About 26 January
This week Out and About gets its gloves and scarf on to join Clear Channel skating at Somerset House and joins MTV at its Brand New event at Camden's Koko.
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- Senior Sales Executive, Haymarket Media Group
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