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Financial Times rolls out phase two of brand campaign
LONDON - The Financial Times has launched the second part of its new brand advertising campaign, having begun the first phase in April this year to coincide with the global refresh of the newspaper.
Ad-Air set to place huge ads in fields by major airports
LONDON - A new outdoor advertising company, which plans to place huge ads in fields next to major international airports, launched yesterday.
Land Rover campaign targets gym members
LONDON - Land Rover is targeting fitness fans via Boomerang Media's health club portfolio, as part of its latest campaign for the Freelander 2.
CBS Outdoor readies 24 escalator promotion
LONDON - Twentieth Century Fox is using CBS Outdoor's portfolio of digital escalator panels to promote the latest DVD release of hit show 24.
MediaZest reports loss after "difficult" first half
LONDON - Creative media agency MediaZest - which helped launch HMV's Store of the Future projects in the West Midlands and Tunbridge Wells last week - has cited a "difficult start to the year" in post...
Redbus hails student campaign
LONDON - All of Redbus Outdoor's UK university ad sites have been filled during the six-week fresher period, the firm has announced.
JCDecaux behind Peugeot's Eurostar campaign
LONDON - Peugeot has booked a blanket campaign at the Eurostar terminal in Waterloo station to targetin with fans heading to France for the Rugby World Cup.
JCDecaux reports first-half growth
LONDON - Outdoor contractor JCDecaux has reported a 7.7% rise in revenues to just over 1bn EUR (£694.5m) in its financial results for the six months to 30 June 2007, with a 6.9% rise in organic revenu...
ScreenFX future hangs in the balance
LONDON - The future of ScreenFX, the digital mall advertiser, is in doubt after the firm asked for its share price to be suspended while it tries to secure urgent investment.
Asda hands trolley remit to Redbus Outdoor
LONDON - Supermarket chain Asda has appointed Redbus Outdoor to sell advertising space on the trollies throughout its UK stores.
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