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IPC claims Nuts readers no longer 'lads'
IPC Media has conducted new research into the attitudes of young men who fall into its core demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype...
PPA launches Future of Publishing resource
The Periodical Publishers Association has gathered insight from magazine chiefs in a collection of videos and essays dedicated to the future of the magazine publishing industry, called Future of Publi...
The Media Week Awards 2010: video of the night
Watch Media Week's film of the Oscars of the media year, including interviews with the night's big winners Gerry Boyle from ZenithOptimedia, Jon O'Donnell from the Standard and Mike Gordon from Global...
Bauer identifies a new '4D' male readership
Bauer Media has recognised a new male demographic for its men's magazines which the publisher has labelled "4D" or 4 dimensional man.
'Time to celebrate again,' says Media Week Awards chair Linda Smith
Watch the RAB's executive chair Linda Smith, chair of this year's Media Week Awards judges, explain why agencies and media owners cannot afford to miss out on the biggest event in the media year
PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach
An obsession with price has created an impasse between media owners, clients and agencies. Can a solution be found that gives all sides room to succeed? News International asked Haymarket Brand Media ...
Wired celebrates first anniversary with ad campaign
LONDON - Wired magazine has launched a £250,000 advertising campaign for its first anniversary, which includes mobile messages that "self-destruct".
Grazia enlists Florence Welch for augmented reality issue
LONDON - Grazia, the fashion glossy, is releasing an augmented reality 3D issue tomorrow (23 March), with Florence and The Machine virtually singing and dancing from the front cover.
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