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Trinity Mirror to use cabs in new venture

LIVERPOOL - Trinity Mirror is entering the outdoor advertising market with a new division that will sell space on in-taxi TV screens and on the exterior of cabs in Liverpool.

Thelondonpaper sets up text message deal

LONDON - News International is offering readers of thelondonpaper opportunities to interact with the paper through text messaging.

Strategy Verdict

Media owner: Channel 4 Radio Strategy: Alliance with Last.fm

ABC to clamp down on dumping tactics

LONDON - The Audit Bureau of Circulations is to tighten up free publications' internal reporting controls after finding evidence of dumping by London Lite and thelondonpaper.

Trinity Mirror revenues fall 3%

LONDON - Trinity Mirror's ad revenues fell by 3% in the first four months of 2007, excluding sales from digital acquisitions, but the publisher claimed a stabilising market would help to slow the decl...

UK media spend up 5% in first quarter

LONDON - Overall UK media spend increased five per cent to £2.7 billion in the first quarter of 2007, according to the latest figures from Thomson Intermedia.

Northcliffe rolls out local sports sites

LONDON - Northcliffe Media is to launch a series of sport websites for its newspaper titles in the North East of England.

Herald & Times offers cross-media ad packages

GLASGOW - Herald & Times Group, parent company of the Scottish Herald newspaper, has launched a set of packages allowing advertisers to buy across the whole of its digital portfolio.

Volvic to sponsor Metro Weekender

LONDON - Metro and Mediaedge:cia have signed Volvic as an associate sponsor of London's Metro Weekender, of which Metro is the title sponsor for the third year running.

Research points to TV and paper ad link

LONDON - People are 49% more likely to want to buy a brand that has been advertised on television and in newspapers than one advertised solely on television, according to the latest research from the ...

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