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Ray pushes training for local press
Robert Ray, the new marketing director of the Newspaper Society, has pledged his commitment to the industry body’s training programme, citing it as a vital path to increasing revenue for the regional ...
Flora goes local to promote family run
Amra, the regional sales arm of Trinity Mirror, is out to show that its Capital Package is a strong advertising vehicle for reaching consumers throughout London with a deal that uses its raft of local...
Loot in major promo drive
Associated Newspapers’ classified title Loot is to embark upon a massive sampling exercise in a bid to increase sales of the paper in London.
Media Week - Standard procedure for Associated as freesheet battle lines are drawn
Now that Ken Livingstone has signalled his intention to open the distribution of free newspapers on the London transport system to Associated Newspapers’ competitors, the publisher may be facing the g...
Publisher moves to e-vouchering
Trinity Mirror’s regional division is to replace its vouchering system for placing adverts with a new online advertisement verification system.
The freesheet format snowballs as Ken turns up the pressure
Free newspapers - Following the Mayor’s decision to open up the London freesheet market, Sheelagh Doyle assesses the impact of this important media on advertisers and the wider newspaper market.
Metro Plus hits the streets
Metro’s new weekly women’s supplement hit the streets today as part of an attempt to extend the newspaper’s brand and hike up its recruitment advertising revenue.
Herald in £1m promo campaign
The Herald, Scotland’s daily broadsheet, has launched £1 million advertising blitz as it attempts to halt a decline in sales.
Newsquest promote Underhill for North West task
Regional press giant Newsquest has promoted Eleanor Underhill to become managing director of the Warrington based Guardian Series Newspapers.
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- Sales Executive, AdMedia
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