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Standard and guidebook in giveaway deal
The Pocket London Guide will be given away with copies of the London Evening Standard in February 2005 to mark the mini-guide’s support for the London 2012 Olympic bid.
FT waters down Creative Business
The Financial Times has overhauled its weekly Creative Business supplement, moving its editorial content into a weekly slot within the newspaper and only publishing as a standalone once a month.
Lite relief for Standard as freesheet finally launches
Associated Newspapers’ Standard Lite hit the streets today amid growing concern within media agencies that an increased audience obtained from the free title will be used to hike up ad rates.
Telegraph and Sky in cricket supplement deal
Sky Sports are to sponsor an eight-page cricket pullout in The Daily Telegraph, to mark the start of the England team’s tour of South Africa.
Love & Hate - Why classified sales deserve equal rights
Why I hate the attitude to classified sales If you work in display sales, it’s seen as sexy and exciting, while your mate who works in classified is boring, despite the fact that they bring in a simil...
Media DNA - Guardian Unlimited/The Guardian
The trend for traditional media brands to have an online version lends itself particularly well to print since online and print formats are consumed in similar ways and are perceived, according to med...
NMA fails to deliver monthly data pledge
The Newspaper Marketing Agency has admitted it has not published advertising revenue figures for national newspapers since June, despite trumpeting the move to monthly statistics earlier this year.
Agencies fear new Standard Lite will trigger advertising-rate hike
Associated Newspapers launches the free Standard Lite today in what is regarded as either a lastditch attempt to shore up a declining brand or a brave move in a crowded market
Standard "Lite" to hit the streets next week
The London Evening Standard's "Lite" edition will launch as early as next week, as managing director Mike Anderson briefs press buyers on the paper's plans today.
The Month CD-Rom moves to DVD
The Sunday Times’ interactive CD-Rom, The Month, has been abandoned after just 16 months – but will re-appear as an enhanced DVD from March 2005.
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