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The future of the small screen at the Carat Redefining TV event

Carat has addressed the future of television and how owners, agencies and advertisers can benefit from the change at the agency's Redefining TV event. Media Week was there to talk to the key players.

Admiral to sponsor motoring on Discovery

Discovery Networks UK has announced an extensive 12-month motoring content sponsorship with Admiral, starting on 1 April and encompassing a broad range of on-air activity and digital support.

ITV appoints 4th Screen Advertising for mobile sales

ITV has appointed mobile ad network 4th Screen Advertising as its exclusive third-party mobile sales partner.

Crystal Palace lightshow will celebrate London's digital TV switchover

Arqiva, the company which has engineered the UK's digital switchover projects (DSO), will celebrate the historic switch from analogue to digital TV services next month with a light show at the iconic ...

Facebook is a lower quality medium than TV, says marketing academic

Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institut...

ITV signs up Bloo to sponsor 60-Minute Makeover

Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY programme '60-Minute Makeover' when the series starts on Monday (26 March).

Agencies predict TV ad market could rise 4% in Q2

Media agencies predict the TV ad market could increase by up to 4% in the second quarter of 2012, as brands increase TV spend around the Easter holidays, the European Football Championship, and ahead...

Sky names its internet television platform Now TV

Sky has announced that its internet television service will be called Now TV and will launch later this year.

Channel 4 looks to Dubai after securing four-year horseracing deal

Channel 4 has secured a deal to broadcast British horseracing exclusively on terrestrial TV for four years from 2013 and is in discussions with Dubai to sponsor its coverage.

CNBC extends partnership with F1's Marussia team

CNBC, the broadcaster of business and financial news and information, has extended its partnership with the Marussia F1 team to become its official exclusive global Business Media Partner for the 2012...

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