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UKTV to run 3D campaign for extreme game show
LONDON - UKTV's Watch channel will launch its new TV game show 'Scream If You Know the Answer' through a multi-platform campaign, with a 3D trail created by Red Bee Media.
Virgin Media Television launches campaign for 'Sons of Anarchy'
LONDON - Virgin Media Television is to launch a multimedia campaign to promote season two of the biker drama 'Sons of Anarchy' on male-focused channel Bravo.
Channel 4 signs up Waitrose for food sponsorship
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming, with activity kicking off around Heston's Blumenthal's new series, 'Heston's Feasts'.
Jimmy Carr takes on the ad break during C4 Comedy Gala
LONDON - Comedian Jimmy Carr will interact with ads from Guinness, Gocompare.com, Churchill, Kerry Low Low cheese, and Specsavers for a special ad break during Channel 4's Comedy Gala on Monday night ...
Orange supplies movie trailers for bespoke C4 ad break
LONDON - Channel 4 has brokered a deal with Orange to fill an ad break slot entirely with film trailers for the first time, in a bid to engage more viewers and promote Orange Wednesdays.
TV Advertiser of the Month - Thinkbox
Thinkbox seeks to boost current TV ad spend via popular blasts from the past
TV Advertiser of the Month - GSK
In times of slim budgets, GSK weighs in with £1-a-day weight-loss pill campaign
TV Spot of the Month - COI, Change 4 Life
The COI spends big as it tries to persuade Britons to get into shape
Media 360 keynote speakers announced
LONDON - The keynote speakers for this year's Media 360 conference have been announced, with ITV's Rupert Howell and new Global chief Stephen Miron among the industry leaders addressing the event.
Media 121 Club event date announced
LONDON - The next Media 121 Club, the networking event put together by Haymarket Brand Media and Miroma Group, will take place on 25 February at London's Maya nightclub.
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