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Bet365 to sponsor French Open on ITV
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.
Foxy Bingo signs up for second summer with Smooth and Real Radio
Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
Ocean Outdoor partners with TalkSport for summer sport bulletins
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her...
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including...
Resident Evil 6 to sponsor 'The Walking Dead'
Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity.
Chevrolet Volt sponsors AskMen Innovation Awards
AskMen, the men's lifestyle site, has secured Chevrolet's electric car Volt as the sponsor of its inaugural AskMen Innovation Awards, which celebrate the last 50 years of life-improving technology.
Lexus to sponsor City AM awards
City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual awards for the next two years.
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for liste...
ZenithOptimedia launches Live ROI positioning
ZenithOptimedia, the global media agency network, has launched a new global strategic positioning dubbed 'Live ROI'.
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