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The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific use...
SAS moves into real-time bidding arena
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
Nick Ellsom leaves PHD for OMG's Annalect
Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD.
Demand side platform Turn gears up UK operations
Turn, the demand side platform (DSP) with data management capabilities, is on track to make 8%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the U...
AOP SUMMIT 2011: Data traders express desire for common frameworks
Figures from both the selling and buying side of audience data claim the industry needs to do better at developing a common language and consistent standards as dealing in data becomes more central to...
Emap picks data specialist as chief executive
Business to business publisher Emap International has appointed Duncan Painter, currently managing director of Sky's customer intelligence arm, as chief executive.
Channel 4 in 'multimillion' pound data and CRM investment
Channel 4 is to invest millions of pounds in building a database that will help the broadcaster to understand and develop viewer relationships and harness insights for advertisers.
Mail on Sunday targets NotW readers with major DM push
The Mail on Sunday is preparing to hit 1.5 million homes with a direct mail campaign in a bid to capitalise on the closure of the News of the World (NotW).
Heineken and i launch co-branded app
Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers the opportunity to read the paper's content in selected pubs and bars in London and Cardiff.
Yell profits drop as print revenues fall 18%
Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m in the 12 months to the end of March.
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