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The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific use...
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her...
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including...
Look launches 'Look What I'm Wearing'
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
Yahoo chief apologises after CV padding
Yahoo's chief executive Scott Thompson has apologised to employees in a memo, after it was discovered last week that his CV included a false claim he had a computer science degree.
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet engagement' rate of 117%, well above the 1-3% average, according to stats from the microblogging platform.
Facebook to broadcast more sport through Perform deal
Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than 50 digital sports channels to the social network.
LinkedIn steps up mobile strategy with iPad launch
LinkedIn, the professional networking service, is ramping up its mobile strategy by making its first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.
Netflix widens distribution to Sony Entertainment Network
Sony has partnered with Netflix to add the online film-streaming service to its Entertainment Network, enabling users to watch the service via an application on a range of Sony devices in the UK.
Eric Newnham invests in Blis Media
Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology provider for online display advertising, and has become its chairman.
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