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Think BR: What does the new experiential marketing code mean for marketers?
How will the new experiential marketing code be enforced and what happens if marketers don't comply, asks Jo Farmer, partner, Lewis Silkin LLP
Think BR: The fear of missing out
How can smart brands make the most of people's fear of missing out, asks Dom Robertson, managing director, RPM.
Appointment to view: Behind the scenes of the Tropicana Sunrise
Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off.
Dave and Absolute Radio back comedy award
Dave, the UKTV-owned blokes channel, has struck a partnership with Absolute Radio to promote its new comedy club award.
Festival fever
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
Billington Cartmell launches innovation unit
Integrated agency Billington Cartmell has launched a new unit to help its clients find more innovative ways to communicate with consumers.
Mojo Magazine and Glenfiddich sign sponsorship deal
Glenfiddich, the William Grant & Sons whisky brand, has become the first headline sponsor of music magazine Mojo's annual awards ceremony.
Westfield unveils tweet mirror
Westfield London, the shopping centre, has introduced a "tweet mirror" that allows shoppers to look at themselves in the mirror and share their image in real time with friends and followers on the web...
Think BR: Far from being a disposable idea, pop-ups are here to stay
Pop-up retail experiences have become a creative counterpoint to our virtual worlds, writes Alex Johns, managing director, Brandnew Corporation.
New York Bakery Co brings the Naked Cowboy to UK
The New York Bakery Company is promoting its range of bagels in the UK with a PR stunt involving a half naked man playing a branded guitar at St Pancras station.
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