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Think BR: Every little can help Tesco

Tesco's review of its advertising account is the perfect time for it to work out what it really stands for, writes Elly Woolston, client partner, {united}.

Think BR: Time for the ad industry to flex its muscle?

A parliamentary committee has recommended that advertisers use their clout to help regulate the media, but there could be opposition to the proposals, writes Callum Galbraith, media lawyer, Hamlins LL...

Metro begins tablet push in London as free Wi-Fi commute looms

Metro, the city-centric free newspaper, is launching its first consumer marketing campaign to promote its tablet edition in London today, ahead of parts of the capital's Tube and Overground rail netwo...

Think BR: The new language of consumerism

The new model of consumerism has shared experience at its heart, writes Jackie Hughes, group strategy director, Flamingo.

Think BR: Do fence me in

Regulations define the playing field and ignite innovation as much as a well written, insightful brief, writes Dean Woolley, founder and creative director, Woolley Pau Gyro.

Think BR: The new era of emotive advertising

Does the rise of emotive advertising reflect a more general cultural shift, asks Danny Turnbull, managing director, Gyro.

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

Recently, I've been working on a brand campaign for a B2B client. They've never done brand advertising before and are at the very beginning of a journey much more familiar in the B2C world.

Think BR: Sports advertising - you can't just play at it

Is it possible to create authentic sports advertising without ever playing the game, asks Matt Morley-Brown, creative director, Archibald Ingall Stretton.

Coca-Cola celebrates 80 years of Christmas advertising

As Coca-Cola celebrates 80 years of Christmas ads, we look back over eight decades of advertising starting with the brands introduction of the iconic red suited Santa figure that still forms a major p...

Coca-Cola Christmas: The 30s

Here's a look at how it all began, with the Coca-Cola Santa Claus image dominating the brand's strategy throughout the 1930s.

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