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Think BR: Advertising for the second-screen
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
Think BR: 4G can unlock the creative potential of mobile
The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes Luke Harris, HTML5 developer, 4th Screen Advertising.
Now is the time to capitalise on London's digital potential, says Boris
With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge...
Think BR: How can brands harness the power of NFC?
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
Mindshare promotes James Chandler to head of mobile
Mindshare has promoted James Chandler from mobile account director, to the new position of head of mobile, after the departure of Claire Valoti.
Think BR: Brands must play part to build trust in apps
The mobile industry has to make sure it protects consumers' privacy while driving engagement, writes Rimma Perelmuter, executive director, MEF.
Think BR: It pays to mobilise your business
Brands are missing out if they do not have a mobile optimised website, writes Ian Carrington, European director of mobile advertising, Google.
Metro to produce weekend editions during the Olympics
Associated Newspapers' morning freesheet Metro is to publish weekend editions for the first time, in print and for tablets, as a temporary offer during the Olympic Games in July and August.
Facebook rolls out mobile ads and premium formats
Facebook is introducing mobile ads for the first time, as well as premium-rich media formats, to drive up ad revenue ahead of its blockbuster IPO.
Think BR: What next for the mobile ad market?
How will the market react to Google's recent changes to its AdMob platform, asks Andrew French, trading director, Somo.
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- Sales Executive, AdMedia
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- New Business Director - Mobile Media Agency - £100K+, Propel
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