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Think BR: What brands can learn from start-ups
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.
Think BR: Advertising for the second-screen
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her...
How social media is removing the barriers between corporate and consumer brands
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
Think BR: The social loyalty revolution
It's more important than ever that brands give their fans reasons to remain loyal, writes Tom Huxtable, CMO, EngageSciences.
Youth and social media
We need to understand how the next generation are using new technology and how their behaviours and attitudes change as a result of this, writes Sarah Gale, senior director, Ipsos Mori.
Facebook to broadcast more sport through Perform deal
Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than 50 digital sports channels to the social network.
LinkedIn steps up mobile strategy with iPad launch
LinkedIn, the professional networking service, is ramping up its mobile strategy by making its first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.
Now is the time to capitalise on London's digital potential, says Boris
With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge...
Think BR: Using independent brand advocates
Authentic, independent brand advocates can be one of the most effective ways of promoting a brand, asks Giles Ivey, UK MD, Say Media.
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