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Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge...

Google improves reporting for video campaigns in AdWords

Google is improving its video ad campaign reporting with the launch of AdWords for video for all advertisers.

Spotify takes the plaudits in the latest IPA Online Media Owner survey

As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks at those who fared well and those who should consider upping their game in this hotly contested sector.

Adap.tv automates upfront online video ad buying

Adap.tv, the video ad exchange, has introduced the ability to use automated buying to secure future UK video ad inventory with new offering Upfront Marketplace.

Collective brings in Dominic Woolfe to build advertiser relationships

Collective, the media and technology company, has appointed former Starcom business director Dominic Woolfe to the new role of client strategy director to lead its new advertising solutions group.

Peer recommendations 'improve ad recall'

Consumers are more likely to recall a brand name and engage with an ad's message if it has been recommended to them by their friends online, according to new research commissioned by social video plat...

Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

IGN launches series-led YouTube channel

IGN, the News Corp-owned gaming publisher, is launching a Google-funded YouTube channel tomorrow, backed by an European ad deal with Sega.

Google breaks $10bn quarterly revenues mark

Google's UK revenues have exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the f...

MasterCard sponsors The Brits content on Vevo

MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo.

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