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Think BR: In whom we trust
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
CREATIVE STRATEGY: National Trust rediscovers the joys of childhood
I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and...
ZenithOptimedia launches Live ROI positioning
ZenithOptimedia, the global media agency network, has launched a new global strategic positioning dubbed 'Live ROI'.
Think BR: The role of branded content
In an increasingly digital world there are some key principles to be aware of when creating branded content, writes Matt Simpson, editorial director, Zone.
Think BR: How to maximise your intangibles in a potential insolvency situation
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
Coca-Cola celebrates 80 years of Christmas advertising
As Coca-Cola celebrates 80 years of Christmas ads, we look back over eight decades of advertising starting with the brands introduction of the iconic red suited Santa figure that still forms a major p...
Coca-Cola Christmas: The 30s
Here's a look at how it all began, with the Coca-Cola Santa Claus image dominating the brand's strategy throughout the 1930s.
Coca-Cola Christmas: The 40s
The 1940s saw the creation of an elf named Sprite Boy, who began to appear in Coca-Cola advertising.
Coca-Cola Christmas: The 50s
Coca-Cola developed new advertising slogans that were used across magazine campaigns in the 1950s and in 1959 dropped Sundblom's Santa as the main subject of its Christmas advertising.
Coca-Cola Christmas: The 60s
The 60s marked Sundblom's final Santa Claus painting in 1964, though his original artwork from 1962 was later used as the basis for a Coca-Cola television ad in 2001.
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- Sales Executive, AdMedia
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- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
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- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
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