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Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.
Sun website traffic little moved by Sunday print launch
The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data...
Brand barometer: Volkswagen Polo viral campaign reviewed
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
Google's Schmidt says he 'disagrees' with EU competition concerns
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitiv...
Facebook 'plotting ad-tracking system'
Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.
Old El Paso readies Jubilee-themed campaign
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.
Media360: Spotify preaches the gospel of music
Media360 delegates who thought they were in for just another presentation from Spotify got a surprise when the London Community Gospel Choir led them through a 20-minute singalong.
Microsoft prepares MSN UK 'Best of now' campaign
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.
Media360: The Week's commercial leader talks about adapting to the iPad
It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.
Media360: Claudine Collins on being followed by Rubins and Parker
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker...
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