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Inside Indicia and Very's DMA Grand Prix-winning campaign
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Think BR: The language of local social
Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes precedence over return on investment, writes Duncan Ogle-Skan, director, EMO.
Kellogg turns to Epsilon for global CRM
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform.
Channel 4 in 'multimillion' pound data and CRM investment
Channel 4 is to invest millions of pounds in building a database that will help the broadcaster to understand and develop viewer relationships and harness insights for advertisers.
Tangent One and Snowball in agency merger
Digital creative agency Tangent One and customer insight agency Snowball have merged as Tangent Snowball, with Snowball founder Damian Bentley taking the reins as managing director.
Think BR: CRM and a sledgehammered Lamborghini
For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client services director, Snowball.
TMW delivers Nissan after-care CRM drive
TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email to highlight after-sales care.
Think BR: And they called it puppy love
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD at Sunfish.
Heineken appoints Indicia to improve consumer engagement
Heineken has appointed direct agency Indicia to improve consumer engagement through the development of a new database marketing environment.
Asics prioritises eCRM with agency appointment
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
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