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Evidon and DoubleVerify integrate privacy and ad verification
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
Think BR: Understanding big data
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific use...
Think BR: A left brain, right brain look at data in marketing
Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy, United Kingdom, MEC.
Information Arts founder quits for angel investments
Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
Evidon releases website tracking detection tool
Evidon, the online privacy compliance company, has released a tool for website owners to detect cookies and other tracking activity on their sites and benchmark it against their peer group.
More data leaks while Europe cracks down on wrongdoers
The marketing industry is apt to glow over the metaphor that data is the new oil, but two developments this week drew attention to the dangers of spillage.
Think BR: The value of data optimisation
In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, V...
Inside Indicia and Very's DMA Grand Prix-winning campaign
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Levy's Weborama launches JV with Hi-Media
The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
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