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My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her...
Now is the time to capitalise on London's digital potential, says Boris
With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge...
Trinity Mirror to launch Happli daily deals service
National and regional newspaper publisher Trinity Mirror is squaring up to the likes of Groupon and LivingSocial with a new daily deals service, backed by a heavyweight ad campaign.
Industry View: After the IPO, what next for Facebook?
As Facebook files for the largest technology IPO in Wall Street history, we ask marketing and advertising experts what is in store for Mark Zuckerberg's social network as it makes the seismic shift fr...
Inside Indicia and Very's DMA Grand Prix-winning campaign
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Think BR: A shopper's paradise
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of custo...
Think BR: What Google believes will deliver success in 2012
In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry le...
Maxus picks up online media account for Bench clothing
Manchester streetwear clothing company Bench has appointed Maxus to its online media account.
Sector analysis: Digital recruitment remains media's top priority
Research released by the Internet Advertising Bureau (IAB) in October revealed further compelling evidence of the growth of digital advertising spend.
Think BR: It takes two to tango
The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB's Guy Phillipson.
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- New Business Director - Mobile Media Agency - £100K+, Propel
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