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Omnicom strengthens Google ties with global partnership

Omnicom Media Group is set to reveal a two-year global partnership agreement with internet search giant Google today (15 July).

Clients do not see growth potential in Western Europe, admits Sorrell

Sir Martin Sorrell has stated that clients in Western Europe are "focused on cost containment for long periods of time" because they don't see the "growth potential in the region."

MediaCom expands presence in Middle East

WPP is to consolidate its brand presence in the Middle East by renaming Media Insights as MediaCom.

Initiative hires Bentall to boost direct offering

LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct offering.

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