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MediaCom partners with InMobi to develop mobile campaigns
MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the M...
Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Mag...
Think BR: Online finance in the age of data
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
Smooth Radio to launch 'Feed Your Soul' campaign
Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote the "emotional lift" music can provide, on Monday (14 May).
MEC's Tong talks mobile apps and advertising
Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers.
Netdoctor.co.uk launches mobile site
Hearst-owned NetDoctor.co.uk is bolstering its digital firepower with the launch of a mobile site that offers expert medical advice 24-hours a day.
O2 takes aim at PayPal with mobile payments service
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Ba...
Think BR: How can brands harness the power of NFC?
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
My Media Week: Gary Davies
Former Radio One DJ Gary Davies has recently branched out to form Upfront, a music-based branded content company. He takes us through his week, via Nestlé headquarters in Switzerland, recruiting mobil...
Getting behind the IAB figures: Media experts on the rise of mobile
Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year to £203m, suggesting there really might be something in this mobile thing after all.
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