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Marketing League Table: Field marketing leagues
Field marketing remains a discipline split between experiential agencies and 'traditional' ones that supply staff for merchandising and audit activity. The former reported impressive growth figures, t...
Bournemouth buses win for CBS outdoor
LONDON - CBS Outdoor has had its contract to manage advertising on Bournemouth's Yellow Buses renewed for a further five years.
Campaign Annual 2007: Top 10 Poster Ads
1. HEINZ TOMATO KETCHUP, 'SLICED BOTTLE', MCCANN ERICKSON
Clear Channel in charity competition with Everyclick.com
LONDON - Clear Channel Outdoor is launching a competition for charities to boost fundraising through Everyclick.com, offering the prize of a national outdoor advertising campaign.
Apple to rethink £3.7m outdoor arrangements
Apple is reviewing its £3.7m outdoor media planning and buying account, which is currently held by Posterscope.
Media brief: CBS Outdoor announces shake-up
CBS Outdoor has announced a shake-up at its international division, including the creation of a central executive team, as part of a plan to expand the business into new markets.
Direct brief: Motomedia exploits unused shop-front space
Motomedia is exploiting unused shop-front space with an ad concept called StreetLevel TV. The firm negotiates deals with owners of empty properties to use their windows as an ad site, with digital scr...
Bad news for budgets?
LONDON - Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008.
Supermarket giant hands JCDecaux outdoor contract
LONDON - JCDecaux has been awarded the outdoor advertising business for supermarket chain Waitrose in a multimillion-pound deal.
David Beckham strips off for Giorgio Armani ad
LONDON - Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal...
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