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Media Week Essay - Experiential

LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing, but will the economic climate cause a shift away from spending in this area?

Media Week Essay - Airport Media

LONDON - Airport advertising has come a long way. Operators are increasingly open to the opportunities offered by digital and static media and are starting to design sites into the fabric of their bui...

Young People - Introduction

Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs.

Beware of Secret Santa bearing gifts

Q: For Christmas, my colleagues have suggested we organise a seasonal Secret Santa present giving. The idea is that we all put our names in a hat and then everyone pulls out a name and secretly buys a...

Planet Media - the major developments of the week

MediaCom Worldwide, Hewlett-Packard, WPP, BSkyB, Current Media, Daily Mirror, Mpora.TV, Unanimis, Virgin Media, ITV, BT, ITV1, Channel 4, Cayman Islands Department of Tourism, RDF Media, Endemol, IPC,...

Westfield shopping centre is a digital delight

First impressions of the new Westfield Centre were staggering. It is enormous. It's well laid out, airy and very sleek.

When practice makes you perfect

Q: I am beginning to believe that I am the unluckiest person alive.

Online Ad Networks - Faces to know

The world of online advertising networks is becoming increasingly crowded. Ben Bold puts faces to the names of some of the leading players and asks them about the future of the market

Look Media hired for Wilkinson store rebrand

LONDON - Mobile outdoor company Look Media is launching a two-month campaign, booked by independent agency Forum Advertising & Marketing to rebrand hardware retailer store Wilkinson.

Awards ceremony goes off with a bang

The great and the good gathered for the Media Week Awards in London last week.

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