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Lonely Planet will appeal to an upmarket audience
There can't be many magazines whose planned launch has drawn criticism from the Leader of the Opposition.
Young People - Introduction
Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs.
Young People - Creative solutions beat the crunch
Ben Bold examines how children's magazine publishers are looking beyond standard display ads with a range of credit crunch-beating creative solutions to appeal to their particular audiences.
Young People - How kids consume media
Kids are adept multitaskers, used to a hub of media activity around them. Media Week reveals how children consume media in the modern world.
Starcom's Elms quits for Future
LONDON - Rob Elms, group head of press at Starcom MediaVest, has left the Publicis-owned agency to take up the new role of advertising director for the technology portfolio of specialist publisher Fut...
Beware of Secret Santa bearing gifts
Q: For Christmas, my colleagues have suggested we organise a seasonal Secret Santa present giving. The idea is that we all put our names in a hat and then everyone pulls out a name and secretly buys a...
Think strikes two new publishing deals
LONDON - Think Publishing has added contracts for the Institute of Advanced Motorists (IAM) and the Environment Agency to its client roster.
Planet Media - the major developments of the week
MediaCom Worldwide, Hewlett-Packard, WPP, BSkyB, Current Media, Daily Mirror, Mpora.TV, Unanimis, Virgin Media, ITV, BT, ITV1, Channel 4, Cayman Islands Department of Tourism, RDF Media, Endemol, IPC,...
Print titles still more popular than e-zines
There is a significant minority of consumers who are open to buying digital versions of magazines, or e-zines. But the majority would be unlikely to swap their print copy for a digital format. Accordi...
BT ads help it ride the storm
Telecoms provider's brand perception rises despite a £1.3m fine and a profit warning.
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