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Media Week Essay - Television
LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 1...
Could targeted TV ads damage the TV spot?
Sky is working on the UK debut of targeted TV ads. It is viewed by some as the Holy Grail of advertising, but what effects will it have on the traditional TV spot ad?
Obama is proof that the core product must have authenticity
The adage "Success has many fathers, but failure is an orphan" is - ironically - attributed to many people, including Tacitus, Mussolini's son-in-law and JFK.
Insiders' Guide: IDS online sales
We are the online sales department within IDS, the leading convergent ad sales house. The team is responsible for maximising online commercial revenues across Virginmedia.com, the Perform network, UKT...
Young People - Introduction
Children in the UK today are active multitaskers who are looking for brands that can offer them multi-platform experiences consistent with their needs.
BT Vision deal offers access to new and classic films
LONDON - BT Vision, the IPTV service, has struck a deal with Twentieth Century Fox that will give BT customers VoD access to several hundred of its new and classic films.
Dreams backs Sky's festive TV
LONDON - Dreams, the bed retailer, has signed a six-figure deal to sponsor key Sky TV shows this Christmas.
Young People - Creative solutions beat the crunch
Ben Bold examines how children's magazine publishers are looking beyond standard display ads with a range of credit crunch-beating creative solutions to appeal to their particular audiences.
Young People - The road to recovery
Children's broadcasters are fighting back from the effects of the junk-food ad ban with brand extensions such as games, retail partnerships and experiential activity. Alexandra Jardine reports on the ...
Young People - How kids consume media
Kids are adept multitaskers, used to a hub of media activity around them. Media Week reveals how children consume media in the modern world.
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