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Bet365 to sponsor French Open on ITV
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.
Foxy Bingo signs up for second summer with Smooth and Real Radio
Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
Think BR: Making the most of Euro 2012 sponsorship
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.
Ocean Outdoor partners with TalkSport for summer sport bulletins
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.
Resident Evil 6 to sponsor 'The Walking Dead'
Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity.
Chevrolet Volt sponsors AskMen Innovation Awards
AskMen, the men's lifestyle site, has secured Chevrolet's electric car Volt as the sponsor of its inaugural AskMen Innovation Awards, which celebrate the last 50 years of life-improving technology.
Lexus to sponsor City AM awards
City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual awards for the next two years.
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for liste...
Think BR: There's more to live-event sponsorship than music festivals
Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.
Jazz FM to drop spot ads for one-day tour operator promotion
Jazz FM is set to go ad-free this May Day bank holiday, as part of a sponsorship with UK tour operator Journey Latin America around programming that throws the spotlight on Latin music and culture.
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