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Think BR: Ignoring ethnic marketing just isn't cricket
The use of ethnic media to upweight mainstream campaigns has increased over the last two years across all major advertising sectors, says Murly Tiwari, director of Indoor Media.
FACT: Multi-channel customers are more profitable!
Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than t...
Shortlist for Media Week Awards 2010 announced
Carat, MEC, PHD and ZenithOptimedia are vying for the title of Agency of the Year in this year's Media Week Awards.
Brahm chosen for Hammonds Furniture account
Brahm, the marketing communications agency, has scooped the Hammonds Furniture integrated account, beating two rivals.
Multi-Channel Engagement: Where Is The Money?
Sign up for this free, live video webcast for a channel-by-channel breakdown of what's working and what's not. Hear speakers from the BBC and Aprimo discussing everything from tracking social media to...
Create targeted attention-grabbing emails
Sign up free to hear marketers from brands like Lovefilm.com and Ticketmaster offer insights on email marketing in this footage recorded at Brand Republic's annual conference.
Marketing to engage today's digitally-savvy youth market
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
Nintendo to tap into rugby fanbase at Twickenham
LONDON - Nintendo UK and the Rugby Football Union have formed a one-year commercial partnership, bringing the gaming brand to Twickenham Stadium.
Noble rejoins TMW as digital creative director
LONDON - Tullo Marshall Warren has rehired Graeme Noble -- 14 months after he left the company to take up the post of interactive creative director at Kitcatt Nohr.
Izea to launch sponsored Tweets service
LONDON - Social media marketing firm Izea is launching a platform that will allow advertisers to sponsor conversations on Twitter.
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