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Think BR: Looking at shopper marketing through a new lens

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.

St Ives acquires Tactical Solutions for £15m

Printing giant St Ives has acquired field sales and marketing company Tactical Solutions for £15m.

Think BR: Bring the Ashes action back home

When the fiercest battle in sport begins on 25 November, the action will take place in the wee small hours. MediaCom's Charlie Dundas looks at the most effective ways for UK brands to leverage the Ash...

Last call for UK Festival Awards entries

The deadline to enter the 'Brand Republic Sponsor Activation Award' at this year's UK Festival Awards is fast approaching.

Think BR: The Olympics are coming... so sling yer 'ook

New regulations on advertising at the London 2012 Olympics will give police and enforcement officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist at Lewi...

Sky/IAB research ranks online video ad formats by recall

The most memorable online video ad format is pre-roll ads accompanied by a banner, according to research from pay-TV broadcaster Sky and the Internet Advertising Bureau.

Create targeted attention-grabbing emails

Sign up free to hear marketers from brands like Lovefilm.com and Ticketmaster offer insights on email marketing in this footage recorded at Brand Republic's annual conference.

Esprit to combine in-store experience with digital presence

LONDON - Clothing brand Esprit will combine in-store marketing with mobile vouchers and its Facebook page in a forthcoming window installation at its flagship Regent Street branch in London.

Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

O2 targets gig-goers with digital experiential activity at Academy venues

LONDON - O2 is to remind gig-goers attending shows at the recently rebranded Academy venues just who the sponsor is, with the installation of Snapbooth screens.

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