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Think BR: Learning from our failures
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing.
Ipsos completes acquisition of Synovate
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
YouGov restructures senior management
YouGov, the online market research agency, has restructured its senior management and promoted its UK chief executive to a broader role, to bolster its European executive team.
Gap between advertised and actual broadband speeds widens
The gap between advertised broadband speeds and actual broadband speeds has grown by 8% to 8.2Mbit/s in the past six months, while the investigation into the use of the phrases "up to" and "unlimited"...
Think BR: Why does adland insist on making people feel guilty?
Guilt sells but reinforcing the positive will have a lasting effect, on all of us, writes Kathy Slack, strategy director, DDB UK.
Aegis enters into exclusive discussions with Ipsos over Synovate sale
Aegis Group has confirmed that it is in "exclusive" discussions with market research company Ipsos over the £500m sale of its research arm Synovate.
YouGov expands in the US with acquisition of marketing consultancy
NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.
BR Video: BT's deal on Sky Sports piques consumer interest
With BT undercutting Sky on the cost of subscriptions to Sky Sports 1 and 2 from start of the new football season, we asked the public whether they are considering switching, and if Sky offers good va...
Nielsen and McKinsey form social media joint venture
Research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to 'fuse social media' into client companies.
Social network traffic overtakes search engines for the first time
The popularity of social networks such as Facebook and YouTube has overtaken search engines for the first time in the UK, according to new research.
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