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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.
Evidon and DoubleVerify integrate privacy and ad verification
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
Most businesses lack effective single customer view, finds survey
A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.
Think BR: Understanding big data
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
Government focuses on growth in new cross-Whitehall marketing strategy
The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.
The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific use...
CREATIVE STRATEGY: Peugeot dances with the school of cool
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with...
Lush ad banned over claims that reptile trading was driving species to extinction
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.
KLM launches nine-month Facebook initiative
KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement.
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