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From DM Bulletin to Data and Direct Bulletin

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to the...

RAC appoints Occam to handle data

RAC, the automotive services company, has appointed Occam to handle its data management requirements and develop a single customer view database.

CREATIVE STRATEGY: BA = bad advertising?

"What's the idea?" For one of my favourite art directors, this is the worst accusation to be directed at a piece of a work, because, of course, what he means to say is: "I don't see any idea."

Data specialist Twenty hit by revenue plunge

AIM-listed data sales and services company Twenty has revealed a pre-tax loss of £598,000 after first-half revenues dropped by a third year on year.

Aegis acquires direct agencies to boost Scandinavian offering

Aegis has continued its acquisition spree by picking up two Swedish direct and CRM agencies to fill out its offering in the country.

Targeting students - the potential for brands

Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.

CREATIVE STRATEGY: You have junk

It's fast and it's cheap. It really wasn't hard to sell the medium of email to clients, now was it? But did any of the advertisers who were so quick to adopt email ask any of the following three quest...

DMA expels Data Providers UK after code breaches

The Direct Marketing Association has expelled a list broker operating in the UK as Data Providers UK and B2B Data Lists Group, which appears to have now ceased trading.

Tribal Fusion boosts targeting ability with BlueKai data

Online ad network Tribal Fusion has struck a deal to more deeply integrate BlueKai Exchange purchase intent data into its insight and media buying offering.

CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian

Have you heard, or rather seen, the one about the chicken in the Blackburn Rovers dressing room?

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